CUTE LITTLE DEVILS

Japan has so many fashion magazines that you can spend weeks reading them all. Ko-akuma Ageha, launched last year October, is one of the newest ones. “Ko-akuma” means “Little Devil”…
By Kjeld Duits, Monday October 15, 2007 - trends news
Koakuma Ageha targets women between 18 and 22 who feel they have graduated from reading egg. It attracts women who want to look glamorous and sexy with a tid bit of style. Attracting men is a major consideration when they choose their clothes. The magazine’s subtitle is “Seduction and Desire Book for Beautiful Gals Who Want to Become Cuter.”
The magazine covers hairstyle, makeup, manicure and fashion that you see in Tokyo’s Shibuya, Shinjuku, Roppongi, and Ikebukuro areas.
One of the styles, that Koakuma Ageha promotes is Hime-kei or Princess-look: blonde curls as seen on anime princesses, frilly dresses and accessories that have been enhanced with glittering rhinestones and fake pearls, and eyes that are made up to appear bigger. Hime-kei is a sexy Barbie mixed with the cutest anime princess, although occasionally it resembles lollita fashion as can be seen in the photographs of PRINCESS Day’s, a blog by Himeka Shirosaki.
This is cute with an edge. Dresses accentuate cleavage and miniskirts show off sexy legs. But it goes way beyond that. Only jewelry and bags with famous brand names are bought, nails and mobile phones are elaborately decorated, while diets are religiously adhered to. Everything is aimed at appearing as cute and sexy as possible. Japanese men? They love it!